Why So Serious !!!!!!!


For this next post I’m looking at one of my favourite films.

In 2008 Christopher Nolan brought us the second of his 3 Batman films The Dark Knight.  This is the film where Batman, Gordon and Harvey Dent launch an assault on the Mob during which they let the clown out of the box, The Joker who in turn became bent on turning Gotham in on itself and bringing any heroes down to his level.

As many fans of the films may or may not know The Dark Knight earned $534,858,444 in North America and $469,700,000 in other territories for a worldwide total of $1,004,558,444. It became the fourth film in history to gross more than $1 billion worldwide and the highest-grossing film of 2008 worldwide. It is currently the 16th-highest-grossing film of all time worldwide. It made $199.7 million on its worldwide opening weekend which ranks 28th on the all-time chart.

In an attempt to cross $1 billion in worldwide gross, and in order to increase the chances of the film winning Oscars since the voting for the Academy Awards was approaching, Warner Bros. re-released the film in traditional theatres and IMAX theatres in the United States as well as in other countries on January 23, 2009.  It finally accomplished its goal to cross the $1-billion-mark, in February 2009. Therefore, as of March 2009, its total earnings stand at over $1 billion worldwide.

But there was a marketing campaign that helped push the film to reach these heights that many people don’t credit as much as they should. A company called 42 Entertainment where given the task of looking after the viral marketing for The Dark Knight they came up with a plan and strategy that brought us events which would appear on the time line of the trilogy to bridge the gap between Batman Begins and The Dark Knight. It would show us the Joker coming to the front of the criminal world and the campaign to get Harvey Dent elected as District Attorney. The fact it was just a simple use of materials already available to promote the film, and all they did was just deface it with a joker smile, eyes and a “HA, HA, HA” written in red font really worked. Couple this with custom built websites for Dent and The Joker plus campaign materials designed and produced under the slogan I Believe In Harvey Dent – It became iconic.

Below are photos of fans backing their sides cause

pic5 jokerprotesters-viral-bril

Below is the quote of the 42 Entertainment website.

“Why So Serious?” was designed as a 360° alternate reality experience that played out over 15 months leading up to the release of The Dark Knight. Spilling out over a multitude of different platforms, this deep immersive campaign recruited the audience to become real citizens of Gotham City. Over 11 million unique participants in over 75 countries fueled the rise of the Joker as henchmen, campaigned for Harvey Dent to get elected as District Attorney, and even took the law into their own hands by becoming copycat Batman vigilantes.

Below is a photo of the I Believe in Harvey Dent pack you could get and a copy of the Joker Poster


From calling phone numbers written in the sky, to hunting down GPS coordinates in order to find mobile phones baked inside of birthday cakes “Why So Serious?” was an experience like no other. As these fans collectively scoured the globe in search of clues, their incredible passion generated billions of impressions in the press and blogosphere setting a new benchmark for immersive entertainment.

Below are some short videos summing up the campaign.

The stats for the campaign are on the videos below and are really quite impressive:




These are the websites set up and used and still running today:




4 Ways Social Media Can Be Used To Replace Christmas Cards


It’s only a matter of time before your Letterbox, Doormat and Floor is packed with Christmas cards filled from family and friends with the usual bad Christmas puns. That’s when you know it’s time to send your own.

If like you me you can’t find the time to stuff envelopes, your on a tight budget or you just want to go with a more up todate techie twist this festive season, the wonders of social media can help you spruce up this year’s Season’s Greetings.

Below I have a few ideas for getting the most out of social media this Christmas Period. Whether your strengths lie in Facebook, Twitter Instagram, Youtube or Pinterest, you’re sure to find an option that suits your expertise the best.

The most obvious option for Facebook is to post your Christmas photo or picture on your Timeline with a message open and dedicated to everyone. It’s just that quick, simple and does the trick.

FacebookpostThis is my Facebook sending out a picture with some text as a Christmas status

Another option available is to create a Festive album, giving each of your family members their own photo — meaning no more “I look terrible in this picture” ”Can we take the photo again” ”I don’t want to be in a family picture I’m to old or cool for this” complaints — as well as adding in pictures of your Christmas goodies, Christmas trips to winter wonderlands, Christmas tree ornaments or your pets in cool Santa outfits (like Bruno below).


Why stop there when you can do so so much more? There are plenty of resources to take it a step further, some cool examples of this is TouchNote  and JustWink, these websites/apps will help you easily create and share e-cards through Facebook, Twitter and email bringing our Christmas cards to life.

facebookThis is me creating a Christmas life event on Facebook

If like me you find yourself looking for the more personal written element, and lets be honest a status update just doesn’t seem big enough or good enough, you could create a custom life event for your Christmas greetings, this will highlight the post more prominently on your Timeline for everyone to see (like above).

1465177_471996902919848_281878589_nHere is a picture I shared on Instagram of th outside of my house this year.

It comes as no surprise to you or me that probably the most obvious way to share a social media Christmas card and maybe the easiest would be through Instagram. The photo/Video sharing site/app makes it so easy for you to edit your smartphone pics/videos instantly, you can treat them with a filter, add a blur effect and then send them out into the world for everyone to see.

There are apps like Instaquote for example available on the iOS and Android platforms that let you add a “Season’s Greetings” message to your photo before you share it to Facebook or Twitter. You can also take a 15-second video of your family at a particularly cute holiday moment, like decorating the tree or baking cookies.

And if your in the more American tradition at Christmas and have a famliy shot as your card picture and this is the only time you can wrangle the brood together for that oh-so-rare family shot, you can still get the picture printed from Canvas Pop to hang as cool wall art.


It  may not be the best platform to share your “Christmas Card,” but Pintresst  gives you an easy method for grouping together your photos, videos or messages. You can even add a personal touch in the comments.

Pinterest will allow you to create a totally different kind of card — one that showcases your family’s entire holiday season, this can include the cookie recipes you plan to use, photos of them after their backed, your home decked out in its Christmas finest and so much more.

with Pintresst you can also upload files straight from your Laptop, PC or Mac to create an interactive wall of photos and content. Record a message of the kids saying “Merry Christmas” and save it as a video file to your board, or cover it with photos from your holiday party so family members or maybe work colleges who can’t make it home or to the office party can still feel like part of the fun.

Once you’ve finished your board, email it with a personal message attached, or share the link via Facebook and Twitter and choose your favorite picture to share on Instagram.

One final option is the option for those who like to really go all out , so if you want to be all singing and all dancing then the YouTube video option is the way to go, and it’s much easier than you think. Most digital cameras and mobile phones are more than enough to take a decent video but I find from personal experience the digital camera on my iPhone is perfect for making nice little movies/trailers for/from events and special occasions, and anyone can figure out basic video editing software such as iMovie, I use this a lot and the options available to you on an app for a tablet or phone are really quite impressive and there are a load more on the full programs for Macs and Laptops.

If you need an idea to get you started, here’s some inspiration: